Jewelry Sterling, CO

In 1925, Jewelry Sterling, CO, embarked on a new career when he arrived in Sterling Colorado and purchased a jewelry store. After moving two doors down and a handful of remodeling jobs, the Jewelry Sterling, CO Company served the area selling jewelry, gifts and even electric appliances.

After 60 years at the helm, Jewelry Sterling, CO sold the business to Debby (Sherrerd) Jensen, store manager and gemologist, along with her parents and two brothers, who, at the time lived in Nebraska. Jensen started out in the jewelry business at the age of 14 working after school and on Saturdays at her grandfathers’ store in Sidney NE. She attended Stevens Henager business college in Utah and started working in the jewelry business in Denver in 1978. She attended gemology classes through Metro State College and has taken both correspondence and doorstep classes through the Gemological Institute of America (GIA).

Jewelry Sterling, CO is a member of The Diamond Dealer’s Club (DDC), the largest, oldest and most respected diamond bourse, with diamond dealers from around the United States. The DDC’s select membership, commitment to service and large selection of quality goods from many manufacturers assures an uncompromising standard of quality. What that means for you, the consumer, is the ability to purchase a diamond with value, quality and the guidance of a trained professional with the highest level of integrity.

We support Jewelersforchildren.org.

Since 1925, Jewelry Sterling, CO has been committed to doing business with excellent customer service, quality selections, and great value. Today we continue that tradition, providing our customers with quality fine jewelry, time pieces, gifts and repairs.

Our Services

Jewelry Cleaning and Checking is free and usually a same day service. Your fine jewelry items are checked for worn and loose parts, are cleaned until sparkly and buffed until polished bright. We recommend you have your fine jewelry cleaned every six months.

Jewelry Repair and Restyling are performed by our expert in-house jeweler. He has a natural talent and learned repair and stone setting from a master jeweler. Since his employ in 2003, he completed Advanced Stone Setting at the renowned New Approach School for Jewelers.

Watch Batteries and Band Adjustments are usually done while you wait or if you wish to leave them for same day service. We guaranty watch batteries for one year.

Pearls and Bead Restringing is an art accomplished by our sales associate. Whether you need a simple restring job or your beads have scattered and you need a restoration with an upgrade in thread, He has the skill to make your necklace or bracelet anew.

Engraving in done on our computer engraver or on one of our two pantograph machines, can create a keepsake on many of the items we sell, including watches, cake knives and servers, jewelry boxes and more.

Bridal Registry is one of the most requested of our services. Purchasing a gift for the wedding couple can be done in person or by phone with no service charge, no delivery charge, and free gift wrapping with a card signed as you request.


Gift Wrapping is a free service for items purchased at Jewelry Sterling, CO. Our signature wrap features a hand-tied bow and a folded wrap so the gift recipient removes the ribbon and bow, unfolds the wrap and sees the gift without tearing paper or turning the gift over. The bow and wrap were originally designed by Jewelry Sterling, CO, the store’s founder. (Excludes sidewalk and some other sales.)

Insurance Replacement Documents are provided with the purchase of a fine jewelry item. The document contains a full description of the item, all diamond or gemstone grading, a photograph and a replacement price . For over 25 years, Debby Jensen has been performing appraisals and has received her education from the Gemological Institute of America and the International Society of Appraisals.

30-Day Return Policy for any reason as long as your item is in the original condition and in the original packaging. We are not able to return special order, custom made, or engraved items. Bridal Registry items that we have special ordered in for your selections are non-returnable.

One year warranty on jewelry and repairs during reasonable use. This includes broken chains, broken diamonds, cracks or breaks.

Three year warranty on Seiko and Pulsar watch movements. This excludes crystals, crowns, bands and cases.

We Buy Your Unwanted Gold

Stop In or Call For Appointment and We’ll Purchase Your Unwanted Gold Items

We purchase in a private atmosphere where your gold sale is confidential. We pay much higher than Cash4Gold, GoldKit and others. Donald Palmeiri, President of Gem Certification and Assurance Lab, GCAL, investigated what these national gold buyers pay. A part of the article is printed below.

We buy at 70% of the current gold price, which changes throughout the day. We test and weigh your gold right here in our office. It’s best to call in advance to arrange for a private appointment at your convenience.

Since Thanksgiving 2008, GCAL has been approached by numerous media outlets to help with stories they were preparing to investigate concerning consumers selling old gold jewelry. We agreed to help and ended up being interviewed after their investigative reporters had canvassed numerous companies offering to buy gold. We appeared on Inside Edition, CNN, Good Morning America, KMBC in Kansas City (NBC Affiliate), and The Today Show.

Here is what we have learned: Cash4Gold offered 15-17 cents on the dollar on their first offer, and quickly doubled the offer, only after the customers refused the obviously low offer… Similar businesses who advertise nationally and regionally offered more on their initial offers, but were still quite low. In all cases, the samples were controlled and had been thoroughly tested, weighed, documented, photographed, and code-marked to make sure we were always using the same pieces during the tests.

We have advised consumers in all cases to check with credentialed appraisers and hometown jewelers for expert advice before selling their jewelry, in many cases, their most prized possessions and keepsakes from relatives and ancestors.

Ring styles in Sterling, CO